Its Strictly a 315 Mill Business, nothing Personal?




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A Brand New Media Universe...
It would be great to start this story with words like, “no one imagined that the versatile writers who started out from nothing would today sell their site for 315 USD million”…but this is not a Hollywood script, so I will spare your day and not insult your intelligence.

It was May 9th, 2005 when the Huffington Post was launched. It is no secret, (at least not today), that Arianna Huffington co-founded the Huffington post. She was and still is an influential figure in media. Huffington also had and has strong links in politics.

So maybe it was no surprise when the Huffington Post ranked high in the one choice for America News Media. Some who are becoming very enthusiastic about the merger say it is the most read news media of American News. I am not a very big fan of ethusiasm myself.

However, today, the main page of the Huffington Post, looks very much like… well I am not really sure what the main page really looks like. One thing that can not be misses are the big captions, they read, “A Brand New Media Universe.” And we have heard this kind of news before, haven’t we?

AOL acquired the Huffington Post (acquired here is an elegant way of saying took over or bought by large amounts of money) for 315 million USD. Seems like the Huffington Post had gained a “vast” reputation in the eyes of the general public. And we all know how the reputation things go, don’t we?

Fortunately, AOL announced that they will make Huffington herself president and editor-in-chief of The Huffington Post Media Group, which will now include The Huffington Post and existing AOL properties such as Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, and StyleList.

This everyone can see in the illustration on the main page of the Huffington Post. They did a big drawing so everyone could understand it.

For me the illustration does look like very much like an umbrella. And what is better for journalism? To have an umbrella in the storm? Or to have the socks wet in the rain? Some would say, “depending on what kind of news style you are going for”, others would say, “iIt’s nothing personal it is just good business”, or “it is personally good business,” and other would just say “wait and see”. I would say today, read a book.

Personally I have had my socks in the rain for long time, and would not mind to have them in there again. If I did have an umbrella perhaps it would come handy to drive away the Elephants, Donkeys and Australian Crocodiles, that everyone knows come with the leaky and wet rain-flood reporting.